About the company and the event

Dobrosphera, in cooperation with SPSC Ambassador representatives, created an interactive Green Marketing Course designed to help marketing professionals and emerging leaders understand and deploy sustainability branding effectively. Leveraging SPSC’s network, Dobrosphera integrated real-world case studies, frameworks to avoid greenwashing, and tools for crafting credible eco-claims. The curriculum included modules on sustainable branding, messaging strategies, digital storytelling, stakeholder engagement, and transparency standards. Delivered through workshops and online training, the course empowered participants to apply green marketing across industries with integrity. Under SPSC Ambassador leadership, learners gained peer support, practical exercises, and certification to foster authentic sustainability communication in their projects.

What we have done

As Dobrosphera, we led the development of the Green Marketing Course in collaboration with SPSC Ambassadors, drawing from our own media experience in sustainability storytelling and bringing green international standards to the floor. We highlighted case studies, designed interactive exercises, and structured modules on green branding, ethical communication, and anti-greenwashing practices. 

We emphasized transparency, emotional resonance, and local relevance in sustainability messaging. The course also enable the SPSC certification for the participants who had successfully completed it. This initiative became a platform for empowering responsible communication and building a new generation of ethical marketers.