The American University of Central Asia (AUCA), located in Bishkek, Kyrgyzstan, is a leading liberal arts institution known for its emphasis on critical thinking, civic engagement, and regional leadership. AUCA fosters a diverse and inclusive environment, attracting students from across Central Asia and beyond. Within its vibrant campus life, the Green Club AUCA plays a vital role in promoting environmental awareness and sustainable practices. Led by passionate students, the club organizes clean-ups, eco-education events, recycling initiatives, and climate discussions. The Green Club embodies AUCA’s commitment to sustainability, empowering young leaders to take action and inspire environmental responsibility in their communities.

Dobrosphera delivered a lecture at AUCA, sharing our own experience of creating a YouTube show on the circular economy. We walked students through each stage of production—from idea development to scripting, shooting, and publishing—using our real projects as examples. We highlighted challenges like communicating complex topics simply, finding authentic voices, and building trust with eco-conscious audiences. Through case studies, behind-the-scenes footage, and lessons learned, we showed how storytelling, ethics, and creativity can turn sustainability into powerful content. The session inspired students to explore local circular initiatives and use YouTube as a platform for education, activism, and community engagement.